What Can Opt-Out Boxes Teach Us About Giving to Charity?
We worked on a new and daring solicitation technique to learn more about the psychology of giving. What happens when a charity allows the donor to 'opt-out' of receiving future requests? And what does...
View ArticleWhy Are Women Paid Less Than Men?
We go to the ends of the earth to investigate the cause of the gender earnings gap - is it nature, or nurture?read more
View ArticleWhat 7 Words Can End Modern Discrimination?
What seven words can end discrimination? And what is the reason for discrimination in the market in the first place? We ventured into an auto-repair shop...and a high-end boutique...to investigate.read...
View ArticleWho Will Raise the Most for Charity?
Why do people give to charity? It is more complicated than we might think, and self-interest plays a big role.read more
View ArticleShared Social Responsibility
Here’s a question millions of people asked after Super Bowl Sunday—is it worth paying more than $4 million for a 30 second ad on the Super Bowl? It seemed to work for Bank of America. Their one-minute...
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